Cassia announced as Swarovski ambassador
Swarovski Namibia hosted its first event with its customers as well as members of the public at its recently opened store at the Grove Mall of Namibia.The occasion was graced with a small crowd including the new brand ambassador Cassia Sharpley, Swarovski Regional Manager Jonathan Minter and owner Wagner Luis.
At this occasion, Minter expressed his excitement about using influential Namibians that align with its brand of elegance, grace and sophistication as well as brand ambassador characteristics of maintaining the Swarovski brand.
“Since 1895, founder Daniel Swarovski’s mastery of crystal cutting has defined the company. His passion for innovation and design has made it the world’s premier jewellery and accessory brand.”
Swarovski has a global reach with approximately 2 400 stores and 6 700 points of sales in over 150 countries and employs more than 18 000 people, he added.
He emphasised the importance of understanding each local market and allowing its brand to resonate with its community members. “When we were tasked to open the shop it was important to research the local market and during the time of opening Swarovski, former Miss Namibia Cassie Sharpley held the crown and allowed a lot of recognition globally that ties us with the local and international market,” he said.
Excitement
On the same occasion, Cassia shared her excitement and honour to commit to the one-year role at Swarovski Namibia.“It is still hard to believe that such a timeless brand that my parents grew up with, has been presented to me to fulfil objectives, one of which is to allow women to define their inner beauty. Beauty that is only enhanced from the outside but starts within. It was so amazing to learn that Swarovski’s creative process is uniquely prolific.”
With a focus on trend curation, design, and meaningful branding, every piece tells a story and embodies over 125 years of mastered craftsmanship. The continuous evolution of material and technique makes Swarovski the leader of crystal cut creations.
“I am humbled to take on this role. Wearing much jewellery from the crown to my international staged dresses, I think that this partnership was a perfect match,” she said.
Luis toasted the official opening with its announcement of its brand ambassador as well as appreciation to its Namibian customers. “It is not just about opening any business adventure, there’s always a risk and more so a bigger expectation safeguarding such a credible brand like Swarovski. We look forward to becoming a leading branch in the world and showing the rest of the world that Namibia has the same class of elegance, sophistication and consumer purchase interest, as anywhere else in the world,” he said.