Fight against content piracy continues
MultiChoice Namibia (MCN) has taken a firm stance in broadening its activism against content piracy through an installation review programme.“MultiChoice uses technology and video entertainment to promote a hyperlocal strategy both in Namibia and beyond,” says head of marketing, Abbelene Boer. “As a content creator and distributor, MultiChoice is Africa’s most loved storyteller, and we are determined to clamp down on content piracy, working closely with our stakeholders.”
According to intellectual property expert Seno Namwandi, content piracy involves the unauthorised reproduction, distribution and use, including sharing or selling, of copyrighted content. “Put simply, piracy is theft, as it robs content creators, artists and the entire creative community of their royalties. It also denies the government of taxes.”
MCN’s anti-piracy campaign, which kicked off last year, includes engagements across Namibia to enlighten the public by educating them on the indirect repercussions of piracy. The purpose is to raise awareness of the impact of piracy on the creative industry in Namibia and to assist businesses in connecting their DStv accounts to the appropriate viewing license or package.
MCN aims to assert that Namibia’s content developers acquire a livelihood from their work and raise the standard of content produced locally, and with the FIFA World Cup approaching, businesses are encouraged to review their current installation in preparation.
Customers can contact the DStv Call Centre or [email protected] or visit www.dstv.com/business/en-na.
Active DStv Business Play subscribers are also encouraged to sign up for a debit order payment before 30 September 2022 to stand a chance to win a month’s free DStv subscription and win a branded World Cup activation for a day at their establishments.