Marketing renaissance conference on the cards
A conference aimed at addressing the primary issues in Namibia's marketing landscape is set to take place in Windhoek on Friday, July 26, 2024. Hosted by Tulip Media, the event seeks to foster innovation, combat marketing myopia, and enhance local expertise by providing training and showcasing new trends and technologies. It will facilitate networking and collaboration among professionals, contributing to economic growth and promoting sustainable marketing practices. Additionally, the seminar will educate consumers and highlight Namibian culture, leveraging it in marketing strategies for both local and international audiences.Led by marketing professionals and industry experts, the event will explore innovative solutions tailored to Namibia's unique market. Under the theme "Tackling Prevalent Challenges Within the Current Marketing Landscape of Namibia – Lessons Learned from Other Countries," the seminar promises insightful perspectives and practical approaches for driving marketing success in Namibia.
Keynote speakers, including renowned marketing experts from Namibia, will share their expertise and experiences. Topics of discussion include:
• Relationship Marketing
• Market Research as a Way to Reduce Marketing Myopia
• Corporate Social Responsibility in Marketing
• Value Creation and Customer Retention
• Organisational Alignment: Positioning Strategies Through Marketing Plans
• Digital Transformation and Its Impact on Marketing
"The seminar is an opportunity for Namibian marketers to gain a global perspective and understand how to navigate the complexities of our local market," said Albertina Kashuupulwa-Malwa, founder and managing consultant at Tulip Media. "By learning from the successes and setbacks of other countries, we can create strategies that are both innovative and effective,” she added.
Attendees can expect a day filled with engaging presentations and networking opportunities designed to foster collaboration and knowledge exchange. The conference will also feature case studies demonstrating successful marketing campaigns from various countries, highlighting the adaptability and creativity required to thrive in today's competitive environment.
As Namibia continues to evolve in the global market, events like the "Namibia's Marketing Renaissance" conference seminar are crucial in equipping local marketers with the knowledge and tools they need to stay ahead. Join Tulip Media on July 26 for a day of inspiration, learning, and collaboration, and be part of the movement shaping the future of marketing in Namibia.
For more info, contact 081 667 9804.