These are Nam's best brands
Brand Africa in partnership with TBWA Paragon unveiled Namibia’s Best Brands in Windhoek yesterday.The local results follow the global release of the 12th annual Brand Africa 100 Africa’s Best Brands 2022 rankings of the Top 100 most admired brands in Africa, which was unveiled on 25 May 2022, Africa Day, in Nigeria.
Against a backdrop of internal focus as a consequence of an urgent rebuilding of economies devastated by the Covid-19 pandemic and the acceleration of AfCFTA’s goal of driving greater intra-African trade after a 5-year decline, African brands have surged from 4% to 17% from an all-time low of 13% in 2020 and 2021.
Namibian brands MTC (#1 overall and #1 telecom), NBC (#1 media), Namibmills (#1 consumer), Bank Windhoek (#1 financial services), Mshasho (#1 apparel), Nammilk (#1 non-alcoholic beverages) and Windhoek Lager (#1 alcoholic beers) are the leading Namibian brands by category.
MTC has been named the #1 brand that symbolizes African pride.
Recognising that while the rebound in African brands is notable, the results will not be sustainable without committed and inspirational leadership. In light of this, Brand Africa recognised leaders who are the catalyst for growth of Made in Africa and in particular, Made in Namibia in business, marketing and communications industry and in public service.
James Mnyupe, commissioner of the Green Hydrogen Council; Tim Ekandjo, Chief Human Capital and Corporate Affairs Officer at MTC; and Lazarus Jacobs, Executive Director TBWA Paragon were honoured with Africa Brand Leadership awards for their sustained exceptional and inspired leadership in business, industry and public sector respectively, that contributed to the success of Made in Namibia brands and initiatives.
“As we emerge from the pandemic and Africa seeks to assert itself, the rise and growing diversity of local brands is inspiring and bodes well of an African renaissance led by competitive world class African brands,” says Thebe Ikalafeng, Founder and Chairman of Brand Africa and Brand Leadership.
Brand Africa’s Namibia chairman and TBWA Paragon Executive Director, Lazarus Jacob concurs: “This is an exciting initiative and the third year in a row we are intentionally and independently identifying and celebrating Namibia’s Best Brand and creating a platform for them to be celebrated everywhere. It’s a principle of charity starting at home – with Africans celebrating Africans and Africa broadly.”
Greater sample size
“With an increased number of countries and greater sample size this year, more than ever mobile proved to be the effective tool for us to reach and access respondents across the continent,” said Bernard Okasi, Director of Research at GeoPoll, which has been the lead data collection partner since 2015.
Karin Du Chenne, Chief Growth Officer Africa Middle East for Kantar, which has been the insight lead for Brand Africa since inception in 2010 says, “despite volumes of brands analysed as a results of increased sample size in terms of respondents and countries, the survey continues to yield a consistent picture of brands and trends that are transforming the continent”.
Now in its 12th year, every year on or around Africa Day, 25 May, Brand Africa releases the results of the survey on the most admired brands in Africa based on a survey across 29 countries that represent as much as 85% of the continent’s GDP and population. The 2022 survey was conducted between March and April 2022 and yielded over 80 000 brand mentions and over 3,500 unique brands.