Windhoek now in Kenya
Namibia Breweries Limited (NBL) launched Windhoek Beer into the Kenyan market, marking a significant milestone in the brewer’s ongoing efforts to expand its footprint, export its premium products, and develop its business across new markets.Windhoek Beer, the iconic brand of NBL portfolio, renowned for its exceptional quality and rich heritage, is now available to Kenyan consumers who appreciate a finely crafted beer. Brewed per the Reinheitsgebot, the German Beer Purity Law of 1516, Windhoek Beer is made from only the finest ingredients: malted barley, hops, and water, ensuring a pure and refreshing taste.
The introduction of Windhoek Beer in Kenya is part of NBL's broader strategy to enhance its international presence and drive growth through exports. By entering the Kenyan market, NBL aims to tap into the dynamic and diverse consumer base, offering them a unique beer experience that stands out for its authenticity and superior taste.
NBL is proud to sell Namibia through its flagship beer, Windhoek, showcasing the country’s rich culture and heritage. This launch is also made possible thanks to the synergies and extensive network of Heineken Beverages, which supports NBL's mission to bring quality beer to new markets.
KWAL (a subsidiary of Heineken Beverages) will be NBL's distribution partner, ensuring a quality route-to-consumer (RTC) experience.
“This launch is a significant step in our journey to expand our reach and share the essence of Namibia with the world,” says Waldemar von Lieres, Managing Director of NBL. “The support and synergies from Heineken Beverages have been instrumental in making this possible. Our passion for consumers and customers, along with our courage to dream and pioneer, drives us to bring the best of Namibia to new markets.”
NBL's expansion into Kenya is not just about business growth; it is also about building lasting relationships with local partners and contributing to the cultural vibrancy of Namibian beer culture. The company is committed to supporting local communities and fostering a culture of responsible drinking and moderation.