Consumer trends: What’s hot and what’s not
Technology, wellness lead the list
Consumer product trends are constantly evolving, influenced by factors such as technological advancements, societal shifts and changing consumer preferences. At the moment, several product categories are experiencing significant momentum in the global market.Health and wellness products: With the ongoing emphasis on health and wellbeing, there's a surge in demand for products catering to fitness, nutrition, and mental wellness. This includes items such as fitness trackers, smart gym equipment, plant-based foods, herbal supplements, and mindfulness apps. Consumers are increasingly prioritizing products that support their physical and mental health, reflecting a broader lifestyle shift towards holistic wellness.
Smart home devices: The adoption of smart home technology continues to rise as consumers seek greater convenience, efficiency and connectivity in their living spaces. Smart speakers, home security systems and smart appliances are among the trending products in this category. Integration with voice assistants like Amazon Alexa and Google Assistant further enhances the appeal of these devices, making them central to the concept of the connected home.
Sustainable and eco-friendly products: Environmental consciousness is driving demand for sustainable alternatives across various product categories. From eco-friendly personal care products and clothing made from recycled materials to reusable household items and biodegradable packaging, consumers are increasingly seeking environmentally responsible options.
Plant-based and alternative foods: The plant-based food movement continues to gain momentum, fuelled by concerns about health and environmental sustainability. Plant-based meat substitutes, dairy alternatives, and vegan convenience foods are experiencing rapid growth as consumers explore healthier and more sustainable dietary choices.
Home office and remote work essentials: The shift towards remote work arrangements has led to increased demand for products that facilitate productivity and comfort in home office setups. This includes ergonomic furniture, noise-cancelling headphones, webcams, and productivity software. As remote work becomes a more permanent fixture in many industries, consumers are investing in tools and accessories to create efficient and ergonomic home workspaces.
Digital entertainment and streaming services: With the proliferation of streaming platforms and the rise of digital content consumption, demand for subscription-based streaming services, gaming consoles, and digital entertainment content remains strong. As consumers spend more time at home, they are seeking diverse and engaging entertainment options across various digital platforms, driving subscription growth for streaming services and online gaming platforms.
Contactless payment solutions: The pandemic accelerated the adoption of contactless payment methods as consumers prioritise hygiene in their transactions. Mobile payment apps and digital wallets, and contactless cards are becoming increasingly popular, offering a convenient and secure alternative to traditional cash and card transactions.