4R campaign launched
Rethink, reduce, reuse and recycle
In partnership with Rent-a-Drum, Capricorn Group is working towards promoting sustainability by launching its 4R Sustainability Campaign.Initiated at the beginning of the year, the campaign emphasises the principles of Rethink, Reduce, Reuse, and Recycle, encouraging people to choose wisely when handling their office and household waste.
Through this initiative, Capricorn Group employees actively participate in activities that highlight the impact of waste on the environment and landfills, the lifespan of various waste materials, and how small behavioural changes can contribute to a healthier planet. The campaign reinforces the message that sustainability is not just a corporate responsibility but a personal one.
Capricorn Group CEO David Nuyoma emphasised that sustainability is a habit that extends beyond the workplace. “The mindset and practices developed at work will naturally influence our employees’ choices at home. By sharing their insights with family and friends, they become true Connectors of Positive Change in their communities, creating a ripple effect of positive change.”
Riaan Vermeulen, Managing Director of Rent-A-Drum, highlighted the critical role of proper waste separation in achieving effective recycling at home and in the workplace. “By understanding how to sort waste correctly, we can greatly improve our recycling efforts.”
He emphasised the convenience of their residential clear bag recycling service in Windhoek, making it easier for households to engage in sustainable practices. “To help households adopt sustainable practices, start with one bin for general waste and another for mixed recyclables. At Rent-A-Drum, we make recycling easy for Windhoek residents with our weekly collection service for mixed recyclables. This way, recycling is simple and accessible.”
Vermeulen outlined a simple, three-step process to begin recycling with Rent-A-Drum:
1. Get your recycling starter pack – Contact Rent-A-Drum to receive a starter pack and kickstart your recycling journey.
2. Seamless collection – Already recycling? We’ll replace your full-clear bag with a new one on collection day.
3. Easy pickup – Place your clear recycling bag next to your wheelie bin on collection day—just ensure general waste is inside the bin.
“For those unsure about recycling services in their area, Rent-A-Drum offers industry-leading waste management solutions to meet diverse needs across Namibia,” Vermeulen concluded.