The power of sports

Phillipus Josef
In Namibia, the importance of sports and fitness extends far beyond the playing fields. It holds potential for both economic growth and societal development.
National schools sport coordinator Roger Kambatuku emphasised the vital role adequate funding and grassroots participation play in fostering a healthy and active society. He said the challenges plaguing sports "can be alleviated if enough funds are allocated".
"It's crucial to give every young person a chance at sports and fitness. It doesn't have to be hardcore, but it should keep individuals active, especially from a young age."

Grassroots development
Investment in grassroots sports programmes is essential for nurturing future talent and promoting a culture of physical activity.
The benefits are multifaceted. Physically active youth are more likely to excel academically, exhibit better social skills and maintain healthier lifestyles. This, in turn, can reduce the burden on the healthcare system and contribute to a more productive workforce.
Namibia has witnessed success stories from grassroots programmes, such as the emergence of football talents who began their journeys in local leagues. These programmes provide opportunities for young athletes to develop their skills and pursue professional careers, which can uplift entire communities.

Economic impact
The economic impact of sports and fitness is significant. Hosting national and international sporting events can boost tourism, create jobs and stimulate local economies.
Kambatuku stressed the potential of sports to create stable employment opportunities across Namibia. "Sports have the platform and magnitude to provide steady jobs for Namibians countrywide," he said.
"This can only be achieved if everyone is on board to drive the vision," he added.
Namibia's successful hosting of the Confederation of African Football (CAF) Women's Africa Cup of Nations in 2014 is a prime example.

National pride
Meanwhile, sports have the unique ability to unite people from diverse backgrounds.
Major events, such as the annual Desert Dash cycling race or the Namibia Annual Sports Awards, foster a sense of national pride. These events celebrate the achievements of Namibian athletes and inspire the next generation to strive for excellence.
To fully realise the potential of sports and fitness, Namibia must continue to invest in infrastructure, training and development programmes. Collaboration between government agencies, private sector partners and sports organisations is crucial. Ensuring that resources are available at grassroots level will help to cultivate a vibrant sports culture and contribute to the overall development of the nation.
Sports and fitness are not just recreational activities, but essential components of Namibia's economic and social development. By prioritising these areas, Namibia can pave the way for a healthier, more united and prosperous future.