Biggest deal breakers for home buyers
Discover the top deal breakers that turn home buyers away and expert tips from RE/MAX of Southern Africa on how sellers can overcome them.
While many buyers are willing to compromise on certain features, there are key deal breakers that can turn a once-promising property into a hard pass. RE/MAX of Southern Africa highlights the most common deal breakers that could prevent a sale and offers expert advice on how sellers can overcome these obstacles.Structural issues and poor maintenance
One of the most immediate red flags for buyers is evidence of structural problems. Cracks in the walls, sagging ceilings, or visible water damage can signal costly repairs ahead. Buyers want a home that is move-in ready, not a money pit. Sellers should invest in necessary maintenance and ensure the home is in good condition before listing it on the market. If this is not possible, then get a structural engineer’s report so that buyers know what damage is superficial and what isn’t.
Overpricing
Setting an unrealistic asking price is one of the quickest ways to deter potential buyers. Most buyers begin their house hunting online where they can filter listings via price parameters. If you overprice your listing, you will end up excluding a whole range of buyers – not to mention that your home will now appear against potentially much nicer listings. Instead, work with an experienced real estate professional who can provide a comparative market analysis and set a competitive and realistic asking price.
Undesirable odours and poor cleanliness
Bad smells, whether from pets, mould, or cigarette smoke, can instantly turn buyers away. Apart from possibly cutting their viewing short to avoid it, buyers will also immediately consider the costs that might be involved in removing the stains and smells, which could put them off the home entirely. To avoid this, sellers should deep clean their home, eliminate odors, and stage the property effectively to leave a positive impression.
Renovation red flags
Buyers often hesitate when they see outdated kitchens, bathrooms, or poorly executed DIY renovations. Features like old carpets, popcorn ceilings, and excessive wallpaper can make a home feel dated. Simple upgrades, like fresh paint and modern fixtures, can improve a home’s appeal without requiring a major investment.
“Understanding what buyers are looking for—and what turns them away—is key to a successful sale. By addressing common deal breakers, sellers can make their homes more attractive and increase their chances of securing a sale at the best possible price,” says Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa.