Society of Broadcast Veterans launched
An initiative that brings together some of the most experienced voices in the broadcasting industry aims to mentor and guide the younger generation, media professionals and aspiring journalists to preserve the legacy of industry professionals.The Society of Broadcast Veterans (SBV), which was launched last week, aims to support young talent on their road through the ever-evolving media landscape.
The SBV consists of a group of broadcast veterans, each with decades of experience in radio, television and digital media platforms.
The goal is to share their collective wealth of knowledge and experience through mentorship programmes, workshops and networking opportunities to further elevate industry standards.
The mentorship includes one-on-one guidance for aspiring and young broadcasters to foster professional development and leadership skills, both behind the microphone and beyond the studio.
According to convener Kolie van Coller, the aim is to address the age-old saying “a little knowledge is a dangerous thing.”
He explained: "Your voice is not just your personality, but your gift to give and receive. You are only as good as your last word on air. Every day, every hour, even every minute requires a creative, insightful approach without mannerisms that irritate listeners. In short, broadcasting is a new experience every day, a new approach, and a new creation of words, images, and thoughts."
Shape the future
The SBV will regularly offer workshops on the latest industry trends, technical skills, ethical journalism and storytelling.
Platforms will also be created to provide aspiring and young broadcasters with networking opportunities with veterans, industry experts, media institutions and other key players.
“We recognise the challenges that young and emerging broadcasters face today, from coping with technological advancements to standing out in an increasingly competitive field," Van Coller said.
"Through this association, we want to give back to the industry that has given us so much and help shape the future leaders of the industry.”
According to Van Coller, certain core principles remain timeless and as veterans "we are excited to impart these principles to the younger generation through both one-on-one and group settings."
He noted that fake news is one of the biggest challenges and obstacles, alongside a lack of knowledge and passion, faced by the media and public, with the question, “Is it the truth?” often asked.
In a world where media is constantly evolving, Van Coller says the SBV aims to bridge the gap between traditional broadcasting principles and modern journalism. Veterans will share stories of adaptability, resilience and excellence while helping young people uphold core values like credibility, integrity and responsible journalism.
Applications for the SBV mentorship program are available on the community’s Facebook page.
For more information, Van Coller can be contacted at 081 127 3000.