Bank Windhoek rolls out Selekt Red proposition
For the masses
Bank Windhoek's Selekt Red product aims to capture an underserved market.
Recognising hard-working individuals of all ages and diverse cultures who want to lead better lives and aspire to success, Bank Windhoek will launch the Selekt Red offering today. Selekt Red is the bank’s value proposition within Namibia’s retail mass segment, emphasising that it is mindful of Namibians and their financial challenges and needs.
Backed up by research with various stakeholders, Bank Windhoek will facilitate this offering to regular income earners between N$3 000 and N$15 000. Retail banking services and specialist finance executive officer James???? Chapman said the mass market’s size significantly impacts the
economy’s sustainability.
With this unique Selekt Red offering, Bank Windhoek seeks to invest in a value proposition that inclusively serves many Namibians, he said. “This approach will ensure that Bank Windhoek remains a 'Connector of Positive Change', contributing to society’s overall well-being while making innovative and personalised offerings available."
Affordable and flexible
Selekt Red offers access to an affordable and flexible account with options to suit the customer’s lifestyle. “The customer can access a custom range of benefits while choosing an option that fits their pocket,” he said.
“The account can hold multiple savings pockets for goals set, and fixed and flexible savings products for the customer, their friends and family. The 'Swipe and Save' feature within the account allows a customer to save on the go. Clients can access existing credit facilities such as personal loans, housing loans, car loans, and the Selekt Red credit card.”
The monthly bank costs start from N$65, depending on the customer’s choice. Additional features include automatic funeral and legal cover for life’s unexpected events to help customers protect what matters the most.
The bank will also offer drafting of the customer’s will and testament and the safe custody thereof. The review of a customer’s will, estate planning and financial advisory services will also be free of charge.
Financial education
Meanwhile, while pursuing financial goals, Bank Windhoek encouraged clients to be mindful of unfortunate criminal activities that are constantly on the rise.
The Selekt Red offering will include financial education and fraud protection and prevention content centred on cybercrime and digital fraud.
A mass market, also known as an undifferentiated market, is a large group of current and prospective customers whose individual members share similar needs. The size of a mass market depends on the product category. Mass marketers typically aim at between 50 and 100% of the total market potential.
“As Namibia’s only wholly-owned commercial bank, Bank Windhoek journeys with Namibians, helping them manage their finances safely. Join Selekt Red and reach your financial goals while positively contributing to the growth of the Namibian and global economies,” Chapman said.