Delivering water to your doorstep
Promoting purified water
Driven by the growing demand for purified water consumption within the Windhoek residential community, AquaCity began its operations in 2018.
AquaCity Windhoek caters to the need for the delivery of purified water to Windhoek residents.The business promotes its services and products using low-budget marketing campaigns on various social media platforms and referrals through "word-of-mouth" by existing clients.
Detailed
At its core, AquaCity is a purified-water refill service provider for both residential and corporate consumers.
"We also supply water canisters and dispensers as well as bottled water for events upon request," said managing member at AquaCity, Edelbertus Brandt.
Recently, the brand introduced a mobile water shop to attend to consumer water refills on the go.
Additionally, the brand began to reinforce the importance of purified water consumption and the associated health benefits, besides the basic need for hydration.
AquaCity is currently working on a redistribution endeavour to bring services closer to consumers, and in the process, it empowers its distributors, who are part of the delivery chain.
The business also sponsors brand events for organisations and health facilities as part of its social responsibility drive and as a means to give back to the community.
A unique service
AquaCity is unique as it brings convenience – literally delivering purified water refills to a consumer’s doorstep.
As part of the growth of the business, Brandt says they look forward to improving advertising and marketing strategies to reach a greater market and eventually reel in more prospective consumers. "Furthermore, we would like to secure more resources to cope with the growing demand for the brand," he said.
Brandt admitted that being an entrepreneur during a tough economy is very challenging, especially with the ever-increasing fuel prices and high inflation rates. "Consumers are also very price sensitive, and thus one needs to find the perfect balance with pricing to keep consumers happy but at the same time keep one's head above water," he said.
Motivation to keep the business afloat comes from loyal consumers and their satisfaction with the service. The dream that the AquaCity brand will one day transcend to greater heights is an even greater motivation. Moving forward, the business looks forward to growth, sustainability, and opportunities to empower and sow back into society.