Mbadhi joins Poiyah team
Poiyah Media has appointed Petrina Mbadhi as the public relations officer effective 1 November 2024.This marks Poiyah Media’s first official employment within the agency, reaching a significant milestone in its mission to create job opportunities for talented individuals in the communications field.
Mbadhi began her journey at Poiyah Media through the company’s internship programme which has been created to assist third and final-year NUST and UNAM students to enhance their skills in the corporate world as well as to allow them room for experience.
Her appointment is a testament to the programme’s success and its role in nurturing young professionals.
Founded by media personality Ilke Platt, Poiyah Media has extended internship opportunities to over one hundred students to date.
Poiyah Media holds accolades such as the Nzinga50 distinction award which they scored earlier this year. This was added to numerous awards the company has received, including an African Achievers nomination in 2022, the African Women Leadership Award in 2021 and the Global Start-up Awards Best Media Partner in 2019.
Achievements
“Bridging the gap between coursework and the corporate world is essential for empowering young professionals with the skills, experience and confidence needed to grow and be fully equipped for their career paths,” Platt says. “It is therefore an honour to finally be able to retain talent that’s nurtured at Poiyah Media.”
As Public Relations Officer, Mbadhi will be responsible for Poiyah Media’s stakeholder relations, public relations and communication. She holds a Bachelor of Arts in English Studies (Honours) and is currently pursuing her Master of Arts in English Studies at the University of Namibia.
“I am excited to step into my new role. This is a growing moment for both myself and the agency as we enter a new chapter. I look forward to working with the team to serve and deliver quality services to our clients, all while growing in the field,” Mbadhi said.
Driven by a vision to become the preferred media relations partner in Namibia, Poiyah Media aspires not only to deliver impactful communication solutions but also to create valuable employment opportunities that strengthen the industry and contribute to national economic growth.