Getting Namibians home safely
Think before you drive
To champion responsible behaviour, AB InBev Namibia partnered with inDriver to contribute to road safety. Together, the companies piloted the “Think Before You Drive” campaign to encourage Namibians to not drink and drive after a night out but rather to take an inDriver home.The first event took place at the popular Brewer’s Market in Windhoek over the weekend, where the first 300 consumers were informed about the dangers of drinking and driving, and were sensitized about alternative ways on how to get home safely after a night out.
At Brewer’s Market, the team shared material and insightful tips on how to act responsibly.
Alexanderie Basson, Legal & Corporate Affairs Manager for AB InBev Namibia, said: “It is our belief that one should never drive after drinking, not even one beer. We want every experience with our beers to be a positive one, and that includes ensuring our consumers get home safely and not to put anyone in danger.
“A partnership with inDriver was top of mind in achieving this and the decision to host the initiative at a venue like Brewer’s Market, was imperative for us to ensure that our campaign would have a direct impact and consumers would not drink and drive,” she said.
At the same event, Vincent Lilane, Business Development Representative, Africa, inDriver, said that regardless of the market they operate in, inDriver always puts people first. “Whether it is our flexible business model, where the driver and the passenger have the freedom to negotiate trip fare independently of algorithms, or our social initiatives and commitments, we always strive to contribute to improving the communities we work in. Our participation in the project with AB InBev Namibia resonates very much with our aspiration to improve road safety.”
Basson added that both inDriver and AB InBev Namibia worked with Brewer’s Market to encourage consumers to think before they drive by leaving their cars at home and taking an inDriver home to avoid drinking and driving. “It is very simple: If you drink, don’t drive. There are so many alternatives like taking an inDriver home to ensure you reach home safely. This is the start of a bigger campaign to drive behavioural change amongst Namibians to always act responsibly.”
Ride-hailing
inDriver is a global IT and transportation platform, and one of the world’s fastest-growing online ride-hailing services. Its services are available in over 600 cities in 42 countries throughout the world. inDriver offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations.