99 + ONE reasons to celebrate
Tuesday 18 April 2023 was an exciting 99.1% local event, celebrating Namibian content at its finest: TribeFire Studios invited local business personalities and media for an immersive, interactive experience to celebrate the launch of their all-new webstore: www.tribefirestudios.com.Various activations were showing off OneAfrica and 99FM’s programming content. Cars and Gear’ lit up the red carpet with headlights from all kinds of vehicles, and Miss and Mister Supranational Namibia 2023, who were crowned live on OneAfrica in March, were at the event in all their glamour and charm.
Guests were invited to attempt reading the news in the TV news studio and got a glimpse of sets used to record programmes for TV. Morna Ikosa, host of The Business Brief was on set to interview guests about their take on business in Namibia, and a soapie set was built especially for the event, showing how the magic of TV is made. Guests got to choose a character and play out improvised scenes on The Days of Our Tribe. Plots were made and secrets were revealed!
LearnOnOne had a lounge-turned-classroom showcasing the lessons broadcast on OneAfrica covering the Namibian early childhood development, and primary and secondary curricula. At the same time, PR officer, Rukee Kaakunga, explained how LearnOnOne Education and Leadership Development (Non-Profit Association Incorporated under Section 21) is funded by donors and brings extra lessons to students across the country.
The Tribe 2.0 was in action, with Che Ulenga hosting a line-up of performers including 99FM’s own Adora and Namibian reggae artist Ras Sheehama. The 99FM presenters hung out with guests in the Feel Good Lounge sharing their love for music and positive vibes. In the spirit of Ultimate Braai Master, Coca-Cola and Dolce&Kapana kept the fires hot and the kapana fresh.
In the data, forest were all OneAfrica and 99FM’s audience stats, with an impressive almost 2 million engagements every month.
Zellmari Brandt, Brand Experience Executive at TribeFire Studios, shared her take on media’s superpower, saying: “We hold the eyes and ears, the attention, of the Namibian nation and ultimately their minds. At TribeFire Studios, we choose to use that power to instil positivity through authentic Namibian stories which resonate with our purpose of Firing Up Minds for positive change.”
Stefan Hugo, CEO of TribeFire Studios, launched their all-new webstore (www.tribefirestudios.com) which invites partners to, with ease, choose content and services that resonate with their brands through an online buying experience.