Gondwana launches Tourism Heroes Fund
In response to a concerning surge in criminal activities targeting tourists, Gondwana Collection Namibia is proud to introduce the "Tourism Heroes" campaign.This initiative aims to reward, recognise, and support individuals and entities that play a pivotal role in ensuring the safety, hospitality, kindness, care and preservation of Namibian tourism.
Gondwana Collection Namibia has shown its commitment to this cause by contributing N$1 million - N$500 000 in cash and N$500 000 in-kind donations facilitated through the Gondwana Care Trust.
Namibia, renowned for its breathtaking landscapes and warm hospitality, has recently faced challenges that threaten the safety of its visitors. The "Tourism Heroes" campaign seeks to address these issues by shining a spotlight on those who go above and beyond to safeguard tourists and enhance their experience.
The objectives of this campaign include reducing incidents involving tourists, nurturing a sense of Namibian pride and responsibility for tourist safety, fostering community unity to create a safe and welcoming environment, and emphasising the economic significance of the tourism industry in Namibia. It underscores the importance of collective efforts to support this vital industry, which contributes significantly to the country's Gross Domestic Product (GDP), provides income for rural communities, generates employment, and much more.
By recognising and rewarding individuals who demonstrate exceptional care and support for tourists, often those who go unnoticed. We aim to make Namibia the preferred destination for tourists to experience true hospitality in Africa.
Gondwana invites fellow organisations and individuals to join hands with them in this noble endeavour while urging the Namibian community to actively nominate their Tourism Heroes. – The heroic stories can be submitted via a hotline via WhatsApp: +264 81 160 3466 or [email protected].
The official launch of the "Tourism Heroes" campaign is scheduled for Tuesday, 19 September 2023.