Influencer: Hinauare 'Pukuu' Rijatua

Michaiyla Hansen
Hinauare 'Pukuu' Rijatua is a multifaceted individual who has seamlessly blended the realms of journalism, public relations and social media influence. With an impressive following of over 110 000 followers on various platforms, she has established herself as a prominent social media influencer, renowned for her fun content, authentic engagement and ability to connect with a diverse audience.
A graduate with an honours degree in journalism, Rijatua's academic background provides a solid foundation for her content creation.
Her major in public relations further enhances her skill set, allowing her to navigate the intricacies of media communication with finesse. Her education has equipped her with understanding of media ethics, strategic communication and audience engagement, all of which show in her online presence.
Rijatua's content spans a variety of topics, including lifestyle, fashion, travel and personal development. Her keen journalistic eye ensures that her content is not only engaging, but also informative and credible.
She has a knack for storytelling, weaving personal experiences with broader societal issues, which resonates with her followers. Rijatua is able to dissect complex topics and present them in an accessible manner, which sets her apart in the crowded digital space.
What truly sets Rijatua apart is her authenticity and relatability. She engages with her followers not just as an influencer, but also as a friend. Her content often features candid moments from her daily life, offering a genuine glimpse into her world. This authenticity fosters a strong sense of community among her followers.
This young content creator's influence extends beyond the digital realm; she is also an advocate for social causes, using her platform to raise awareness and drive change. She is often part of projects surrounding tertiary education to inspire young adults to study.
Her commitment to making a positive impact is evident in her support for initiatives related to mental health, education and social media sustainability. In a digital landscape often criticised for superficiality, Rijatua stands out as the girl next door with intellect and genuine connection.
Her blend of journalistic practices in her online career and relatable charm continue to inspire and engage her growing audience.